Overcoming Nonprofit Challenges with Google Grants

Google Grants can be a key tool in overcoming some of nonprofit organizations' biggest challenges.

Funding
Finding money to accomplish your mission can be an ever-present challenge. With Google Grants, you can turn an annual appeal process into a day-to-day drip of funding. Target keywords that would bring in potential donors and create a landing page that directly asks for support, with an easy way to give.

Marketing
Getting the word out can be expensive and time-consuming. Google Grants can reverse the outreach process by showing ads only to those people who are actively searching for aspects of your organization's goals. They are "raising their hand" with their search, indicating that they are ready to see your ad and, after clicking, learn more about your efforts.

Tailor keywords to reach the people who will be most interested:

• Donors
• Members
• Volunteers
• Clients
• Sponsors
• Participants
• Press
• Anyone else who could be your advocate

Once they click, land them on a page that addresses their specific interests, and make it obvious what they should do next, whether it is donating or signing up.

Staffing
With Google Grants, you can have an ever-present staffing function by using keywords that would appeal to those looking to work or volunteer at your nonprofit. Use a form to collect their information, and when challenges come up, you will have a dossier of applicants to choose from.