Answering Common Questions About Google Grants

Q: How do we determine if we are eligible for a Google Grant?
A: Be sure you have current 501(c)(3) status with the IRS, and that your tax status and EIN (Employer Identification Number) are in the IRS online database.

Q: How do we apply?
A: The application is online here: https://google-for-nonprofits.appspot.com/application

Q: How long does it take to find out if we are approved?
A: It takes 4-8 weeks to get approved. UPDATE: Incredibly, I have been hearing back from clients that approvals are happening as quickly as 2 days after they apply. Good luck!

Q: How long does the Google Grant last?
A: You will have the Google Grant indefinitely, as long as you're actively using and accessing your Grant. Google has now implemented an annual renewal policy. See details here: http://npg-vermont.blogspot.com/2013/06/google-grants-renewal-policy-starts-in.html

Q: Why does Google do this for nonprofits?
A: The Google Grants program started in 2003 as an effort to help nonprofits, as part of Google's social responsibility efforts.

Overcoming Nonprofit Challenges with Google Grants

Google Grants can be a key tool in overcoming some of nonprofit organizations' biggest challenges.

Funding
Finding money to accomplish your mission can be an ever-present challenge. With Google Grants, you can turn an annual appeal process into a day-to-day drip of funding. Target keywords that would bring in potential donors and create a landing page that directly asks for support, with an easy way to give.

Marketing
Getting the word out can be expensive and time-consuming. Google Grants can reverse the outreach process by showing ads only to those people who are actively searching for aspects of your organization's goals. They are "raising their hand" with their search, indicating that they are ready to see your ad and, after clicking, learn more about your efforts.

Tailor keywords to reach the people who will be most interested:

• Donors
• Members
• Volunteers
• Clients
• Sponsors
• Participants
• Press
• Anyone else who could be your advocate

Once they click, land them on a page that addresses their specific interests, and make it obvious what they should do next, whether it is donating or signing up.

Staffing
With Google Grants, you can have an ever-present staffing function by using keywords that would appeal to those looking to work or volunteer at your nonprofit. Use a form to collect their information, and when challenges come up, you will have a dossier of applicants to choose from.

How To Apply For A Google Grant

Google gives grants of up to $10,000 per month in free AdWords marketing to eligible nonprofits.

Reach and Engage Your Supporters

With Google Grants, you can:

• Reach donors, volunteers, and constituents
• Raise awareness 
• Track online donations, newsletter sign-ups, and volunteer registrations 
• Promote your organization's website

When people search on Google.com using one of your keywords, your ad appears next to the search results:

• You're advertising to an audience that's already interested in you
• You attract supporters
• People can simply click your ad to donate to your organization or learn more about you

Eligibility
Nonprofits within the U.S.A. with current 501.c.3. status with the IRS are eligible. 

Requirements
To receive a grant, your nonprofit must:

• Have a website for ads to link to
• Not have revenue generating ads on your site, such as Google AdSense
• Manage your campaigns on a regular basis -- this includes understanding Google guidelines, building your AdWords account, and ensuring that your ads and keywords are relevant, accurate, and timely
• Update: As of 8/11/2014, Google has added stronger language about managing your campaign on a regular basis:
• We are now requiring that you make at least one change to a campaign in your account every 90 days
• Your account is subject to automatic pausing or cancellation without notification if you don't make any changes in your account for over 90 days

How To Apply

• Step 1 – Review the Google Grants website
• Step 2 – Complete an application form online

It is helpful to know the primary goals of your nonprofit, such as promoting events, recruiting volunteers, and donations. Update: Google now requires a 300-500 word description of how your organization plans to use Adwords to make a social impact. Examples of the types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success is now a required part of the application process.

Once your application is submitted, the Google Grants committee -- comprised of Google employees -- reviews your application and approves or denies your application. They will confirm that you meet the eligibility requirements and review your website.

If you have any questions about the process, please contact me.

NPG's Services

NPG creates and administers Google Grants accounts for nonprofits. The nonprofit edition of AdWords™ (Google's online advertising tool), Google Grants empowers nonprofit organizations through $10,000 per month of in-kind AdWords advertising. Nonprofits can promote their missions and initiatives on Google.com:

• Reach donors, volunteers, and constituents
• Raise awareness
• Track online donations, newsletter sign-ups, and volunteer registrations
• Promote your organization's website

Google Grants Explained

Google Grants from Chris Middings

Search Marketing Explained

Search Marketing from Chris Middings

Let NPG Manage Your Google Grants Account

Google gives grants of up to $10,000 per month in free AdWords marketing to eligible nonprofits. Let's put those free ad dollars to work for your nonprofit.

With Google Grants, you can:

• Reach donors, volunteers, and constituents
• Raise awareness 
• Track online donations, newsletter sign-ups, and volunteer registrations 
• Promote your organization's website

NPG has been managing Google Adwords Accounts since 2002, and Google Grants accounts since 2008. With many millions of dollars through the program, we understand all the aspects of running a successful, results-oriented program.

We are happy to answer any questions you have about Google Grants or Adwords in general. Let us put our experience to work for you. Please email us so we can talk: npg.vermont@gmail.com.

Mission

NPG specializes in creating customized search engine & social media marketing solutions to amplify nonprofits’ missions, visions & goals.

Press Release

NPG, A NONPROFIT CONSULTING GROUP, LAUNCHES IN BURLINGTON, VERMONT

BURLINGTON, VT (March 6, 2013) – NPG, a new consulting group based in Burlington, Vermont specializes in creating and administering Google Grants accounts for nonprofits. Google Grants provides qualifying nonprofits with a $120,000 per year credit in Google Adwords to do free search marketing to promote their nonprofit cause.

“Nonprofits have a tremendous opportunity to increase their online reach, attract new funding, and find new members,” said Chris Middings, NPG founder and president. “NPG brings expertise in managing Google Grants Adwords accounts that nonprofits typically cannot fund internally.”

According to Walden University’s Social Change Impact Report, four in five adults (81%) agree that digital technology has created a fundamental shift in how social change occurs. By bringing digital marketing tools to nonprofits, NPG will help nonprofits take advantage of this trend.


About NPG
NPG specializes in creating customized search engine marketing and social media marketing solutions to amplify nonprofits’ missions, visions, and goals.

About Google Grants
Google Grants is the nonprofit edition of AdWords, Google's online advertising tool. Google Grants empowers nonprofit organizations, through $120,000 per year in in-kind AdWords™ advertising, to promote their missions and initiatives on Google.com.

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http://www.24-7pressrelease.com/press-release-service/333539